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Our Experts Lavender Field Provence

Our Experts

Meet the Softies team

Growing up amongst the fells and lakes of the Lake District gave me a passion for cycling, exploring and the outdoors from an early age.

I grew up in rural Shropshire, and from an early age I would spend long summer days careering around the local lanes on my bike.

Living next to the West Pennine Moors I can enjoy cycling, hiking, trail running and kayaking with my wife and daughter.

My summers growing up were spent cycling around the beautiful Lake Balaton in Hungary, before travelling the rest of the world.

I have always been an outdoors person, running and competing in trail marathons being one of my favourite activities along with biking.

Lavender fields on a Provence cycling holiday

Work for Cycling for Softies

Do you have a passion for travel, cycling and wine? We are a small team working in a fast-paced environment, with plenty of big plans for the next few years. Contact us to find out more.


We Can Tailor-make
a Holiday to Suit You…

We have a team of experts on hand to help you choose the perfect holiday. From a luxury cycling holiday weekend in Tuscany to a big adventure in through the Loire Valley, we’re whatever you want your holiday to be.