Cycling for Softies Experts: James
Operations Manager


I grew up in rural Shropshire and from an early age, friends and I would spend long summer days careering around the local lanes on our bikes. It soon turned into a real passion, and I started using my bike as the ultimate means of travel, spending holidays bike-packing long distances through France and the UK with a couple of friends in tow.

“….I knew I wanted to turn my passion into a career…”

After graduating with a degree in French and Spanish, I spent several years living out in the French Alps working for a local cycle tour operator, before I returned to the UK to join the Cycling for Softies team and to manage the operational side of things here.

I feel very lucky to have been able to marry up a passion for cycling and travel into a dream job with Softies. It’s definitely one of the perks of the role to spend a big chunk of each summer travelling between our Head Office and our overseas destinations, training and looking after our Destination Managers, and ensuring that all the on-the-ground logistics behind our trips runs without a hitch.

Favourite Tour

It’s impossible not to be seduced by the beauty and glamour of cycling Provence. On your cycling holiday take in the best that this glorious region has to offer.

Luberon Valley Vistas
Provence, France

Luberon Valley Vistas


Favourite Hotel

Le Vallon de Valrugues & Spa is located in the town of Saint-Rémy-de-Provence, with a spa and gourmet restaurant.

Le Vallon de Valrugues & Spa
Provence, France

Le Vallon de Valrugues & Spa

5 Star Hotel

We Can Tailor-make
a Holiday to Suit You…

We have a team of experts on hand to help you choose the perfect holiday. From a luxury cycling holiday weekend in Tuscany to a big adventure in through the Loire Valley, we’re whatever you want your holiday to be.