Cycling for Softies Experts: George
Cycling Expert


I have always been an outdoors person, running and competing in trail marathons being one of my favourite activities along with biking. Since joining cycling for Softies in 2018, cycling has well and truly taken over with it being one of the first things I look to do when going away and escaping the city.

“Combining biking with my love of food is the best as you work up an appetite, leaving you always ready for that next local treat!”

Before moving back to London in 2018, I spent 6 years, living and working in South Vietnam where I ran a successful eco-lodge & worked as a race coordinator helping to create and run a challenging mountain biking course. I have travelled extensively throughout Asia & Europe with both Italy and France being two of my favourite countries!


What My Clients Say

Feefo gold trusted service award 2024“Looking Forward to Burgundy! George Abraham has been exceptional in every aspect and so easy to communicate with!” – Edward

Favourite Tour

The magical region of Loire; world-famous for its marvellous châteaux, magnificent rivers, delicious wines and fabulous cycling holidays, of course!

Châteaux of the Loire
Loire Valley, France

Châteaux of the Loire


Favourite Hotel

La Marine de Loire is a stylish, four-star boutique hotel with self-catered apartments, spa facilities and two pools.

La Marine de Loire
Loire Valley, France

La Marine de Loire

4 Star Hotel

We Can Tailor-make
a Holiday to Suit You…

We have a team of experts on hand to help you choose the perfect holiday. From a luxury cycling holiday weekend in Tuscany to a big adventure in through the Loire Valley, we’re whatever you want your holiday to be.