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Hello Softies!

Cycling for Softies is a luxury cycling tour operator providing gourmet cycling holidays in the wine regions of Europe. These are leisurely cycling tours winding through vineyards and staying in high end accommodation where the emphasis is as much on the food and wine as the cycling. Welcome to life in the easy lane.

In the world of pedalling, there are all sorts of cyclists. Long-distance lovers. Speedy riders. Everyday cyclists searching for new ascents. And then there are those who love to simply meander at their own pace, enjoying leisurely riding and lovely lunch stops. Glorious wine sampling and gourmet dining. Those who cherish the downtime as much as the cycling itself.

We want to inspire complete confidence in you so that when you book with us, you enjoy peace of mind. Which is why, as a fully bonded tour operator, we look after you from beginning to end, whatever happens.

Why Book With Us?

  • 40 years’ creating tailor-made holidays
  • Crafted by experts who love cycling
  • Boutique hotels and gourmet dining
  • Local support in destination
  • Luggage transferred between your hotels
  • Fully serviced hybrid and e-bikes
  • ABTA & ATOL protected
The Softies Story

The Cycling for Softies Story

The Softies story all began in Manchester in 1982, when Susi Madron sought a different type of holiday to France.

Today, Cycling for Softies is part of the Active Travel Group, which brings together six premier travel companies in the UK, specialising in tailor-made and human-powered holidays. From hiking in the Scottish highlands to skiing in North America, there’s a holiday for every season.

Read The Full Story
Cycling for Softies Team

Live Life the Softies Way

Softies are all about taking it easy. Made for food lovers and anyone who enjoys a laid-back bike ride followed by some great wine, our gourmet trips offer leisurely rides on reliable e-bikes. Learn how we help make you live life the softies way.

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Our Cycling for Softies Experts

Our Experts

Meet the Softies Experts who are on hand to tailor make your perfect luxury cycling holiday in the glorious wine regions of Europe.

Meet The Team
Active Travel Group

The Active Travel Group

The Active Travel Group brings together the finest activities groups in the UK; Cycling for Softies, Ski Solutions, BSpoke Tours, Wilderness Scotland, Wilderness Ireland and Wilderness England.

All our sister brands share the same values as Cycling for Softies; a love of being active, matched by unbeatable first-hand knowledge of the great outdoors.

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Marton, Cycling for Softies Expert


Cycling Expert
What our experts say

Touring the Loire Valley and exploring the many classic chateaux, cycling through the vineyards and rolling hills of Tuscany, discovering the cuisine and charm of the Cotes du Rhone … there’s the perfect Softies holiday waiting for you!

We Can Tailor-make
a Holiday to Suit You…

We have a team of experts on hand to help you choose the perfect holiday. From a luxury cycling holiday weekend in Tuscany to a big adventure in through the Loire Valley, we’re whatever you want your holiday to be.