The Cycling for Softies Story
The Softies story all began in Manchester in 1982, when Susi Madron sought a different type of holiday to France.
Today, Cycling for Softies is part of the Active Travel Group, which brings together six premier travel companies in the UK, specialising in tailor-made and human-powered holidays. From hiking in the Scottish highlands to skiing in North America, there’s a holiday for every season.
Read The Full StoryLive Life the Softies Way
Softies are all about taking it easy. Made for food lovers and anyone who enjoys a laid-back bike ride followed by some great wine, our gourmet trips offer leisurely rides on reliable e-bikes. Learn how we help make you live life the softies way.
Find Out MoreOur Experts
Meet the Softies Experts who are on hand to tailor make your perfect luxury cycling holiday in the glorious wine regions of Europe.
Meet The TeamThe Active Travel Group
The Active Travel Group brings together the finest activities groups in the UK; Cycling for Softies, Ski Solutions, BSpoke Tours, Wilderness Scotland, Wilderness Ireland and Wilderness England.
All our sister brands share the same values as Cycling for Softies; a love of being active, matched by unbeatable first-hand knowledge of the great outdoors.
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