The Cycling for Softies Story
The Softies story all began in Manchester in 1982, when Susi Madron sought a different type of holiday to France.
Today, Cycling for Softies is part of the Wilderness Group, a collection of the very finest active and luxury experiential holiday brands.
Read The Full StoryLive Life the Softies Way
Softies are all about taking it easy. Made for leisure lovers and anyone who enjoys a laid-back bike ride followed by some great food and wine, our trips offer leisurely rides on reliable e-bikes. Learn how we help make you live life the softies way.
Find Out MoreSofter on the Planet
Sustainability is at the heart of a Softies holiday. Exploring a region by pedal-power is not only a wonderful and immersive experience, but also kinder on the planet. Learn more about our sustainability and the ways in which we ensure our holidays stay green.
Our Approach to SustainabilityOur Experts
Meet the Softies Experts who are on hand to tailor make your perfect leisurely cycling holiday in the glorious regions of Europe.
Meet The TeamThe Wilderness Group
The Wilderness Group is a collection of the very finest active and luxury experiential holiday brands: Wilderness Scotland, Wilderness Ireland, Wilderness England, Wilderness Private Travel, Ski Solutions and Cycling for Softies.
All our sister brands share the same values as Cycling for Softies; a love of the great outdoors, matched by unbeatable first-hand knowledge and passion for the destinations and experiences we offer.
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