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Our Softies Hotels

Our Softies Hotels

We have hand-picked the most charming, boutique and luxurious hotels. These are the perfect place to rest your head after a day in the saddle.

For over 35 years we’ve tailored our itineraries to make each stay a unique and wonderful experience.

We have a bulging address book of the most charming, individual, luxurious, historic hotels in rural France.  But as no two hotels are the same, how do you know what to expect? Here’s a rough guide to the types of accommodation we use:

Family-Run, Rural Hotel-Restaurants

Many of our hoteliers are fourth, fifth – one’s even seventh – generation. They take great pride in their heritage and traditions. Expect oak-panelled receptions, fabric-covered walls and bidets in the bathroom – all unmistakeably vrai français.

Dinner is likely to be silver service, formal dining with professional waiting staff. Your food will have creamy sauces with delicate touches: all beautifully presented and utterly delicious.

Often the accommodation has been built around the reputation of the restaurant. Rooms will be immaculate, comfortable and lavishly decorated but don’t be surprised if they aren’t very large.

Family run hotels

Townhouse Hotels

Often in very old or historic buildings, our hotels tend to be in the heart of the medieval old town. Many have been in the same family for decades, if not centuries. Your evening meals will be booked in our favourite restaurants a short stroll away. There may not be a pool but we look for pretty courtyards where you can enjoy an aperitif before supper.

Our cycling holidays in the Loire offer some great stays right in the centre of the action.

Townhouse hotels

Châteaux and Luxury Chambre d’Hôtes

Increasingly château owners are inviting guests to enjoy the style and elegance of their wonderful homes. Expect substantial grounds, pools, bags of history and beautifully proportioned bedrooms. Some even have their own vineyards.

We only use hotels where the food is wonderful but don’t expect a menu. Instead, sit back, relax, and delight in each course as it is presented to you.


The magical region of the Loire is world-famous for its châteaux, magnificent rivers and delicious wines.

Loire Valley cycling holidays
Chateau hotels

Deluxe Hotels

These aren’t just ‘Wow’ but utterly ‘Wowee!’ They are achingly elegant, often grand in appearance with lots of rooms and usually a large and busy restaurant. You will be made very welcome – even as you stand in sweaty shorts in the marble foyer waiting for your key – but you may not meet the owner.

Try our cycling holidays in Provence to experience some deluxe hotels.

Deluxe hotels

What About the Star Rating?

Thirty years ago we booked mainly two-star hotels. Now our itineraries consist of almost exclusively three and four-star accommodation.

Be careful now not to put too much store by the star ratings. While they may tell you what facilities you’ll find (four stars mean you can expect a dressing gown!) it doesn’t rate the things we value, such as being independently owned, a warm welcome, or a taste of real France. For that you need to go back to the Softies address book.

historic hotel

Find out more about our cycling holidays by calling our experts on 020 7471 7760.

To find out more about the wine regions in Europe, please call our cycle holiday experts.

Call Our cycling Experts 02074717760

We Can Tailor-make
a Holiday to Suit You…

We have a team of experts on hand to help you choose the perfect holiday. From a luxury cycling holiday weekend in Tuscany to a big adventure in through the Loire Valley, we’re whatever you want your holiday to be.